The answer: Great social movements often begin with powerful ideas expressed concisely.
Churchill: “We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.”
On June 4, 1940, Sir Winston’s inspirational call to arms set in motion the events that led to the Allied defense of western civilization.
Lincoln: “Four score and seven years ago our fathers brought forth on this continent a new nation….”
In his 1863 Gettysburg Address, Lincoln invoked a “new birth of freedom” that would bring true liberty to all of the citizens of the United States.
Buy-Side Egomaniac: “I’m Busy Right Now.”
In 2008, just about every buy-side trader in the world knows that those four words, when uttered in response to a well-intentioned phone call, will leave the salesman at the other end with no choice but to spend the rest of the day forwarding random axes. OK, trained monkeys could easily do that 3Go1Go work, but the Health Department won’t allow monkeys on most trading floors. That’s why there are hundreds of Duke and Villanova grads from Garden City executing that 4-button sequence for broker-dealers big and small.
It’s not an exaggeration to say that HY salespersons spend 99+% of their Bloomberg time creating messages that will engender the I’m Busy Right Now response. So following the logic, it’s almost surely the case that Bloomberg LP derives billions of dollars of its lofty enterprise value from three keys and one phrase.
Before Pat Riley gets here, I call “Trademark”.